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Explain How Marketers Could Use Perceptual Maps in Developing Their

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Essay

Explain how marketers could use perceptual maps in developing their positioning strategies.


Definitions:

T-bond Futures

Futures contracts that are based on the price movements and yield of U.S. Treasury bonds.

Stock-index Futures

Futures contracts based on stock indices, which allow investors to buy or sell the future performance of a stock market index.

Housing Market

The market segment related to buying, selling, and renting residential properties.

Convergence

The phenomenon where the futures price of a commodity tends to approach the spot price as the contract expiration date nears.

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