A Company Uses Data Mining to Determine Which of Its

question 12

Multiple Choice

A company uses data mining to determine which of its customers makes a purchase of at least $500 every two months.

• A)customer accrual
• B)customer acquisition
• C)customer retention
• D)market basket analysis
• E)customer abandonment

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Definitions:

Dance

A form of artistic expression and communication through purposefully selected sequences of human movement.

Neurofibrillary Tangles

Twisted fibers that build up inside nerve cells, associated with various neurodegenerative diseases, including Alzheimer's disease.

Amyloid Plaques

Accumulations of misfolded proteins in the brain, associated with neurodegenerative diseases such as Alzheimer's disease.