MATCHING Complete the Following Using the Terms Listed

question 65

Multiple Choice

MATCHING
Complete the following using the terms listed.
-_____ is a cooperative arrangement in which two businesses that jointly market each other's products.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange process
• L)B2B
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Advisor

A person who gives advice, typically in a professional setting, such as an academic advisor guiding students in their course selections and career goals.

Central Purpose

The primary or main goal, aim, or objective of an activity, organization, or piece of work.

Experience

The knowledge or skill acquired by a person through involvement in or exposure to events or activities over a period of time.

Health Care

The maintenance or improvement of health via the prevention, diagnosis, and treatment of diseases, illnesses, injuries, and other physical and mental impairments in people.