Mex, a Restaurant, Makes All Its Menu Items from Scratch

question 53

Multiple Choice

Mex, a restaurant, makes all its menu items from scratch and uses authentic Mexican herbs in its dishes. As a result of its focus on using specialty ingredients, prices are 75 percent higher than its competitors. Mex knows that_____.

• A) the higher the price, the better its perceived quality
• B) people always pay more for items that are unfamiliar to them
• C) people think that the competitor's food is priced too low
• D) experience has taught consumers to ignore prices

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Definitions:

Liberal Dutch

Pertains to a period or mentality in the Netherlands characterized by openness, tolerance, and progressive policies, especially during times of significant cultural and economic growth.

Great Britain

An island in the North Atlantic off the northwest coast of continental Europe, comprising of the countries of England, Scotland, and Wales, and forming the largest part of the United Kingdom.

British Islands

A term that collectively refers to the islands that make up the United Kingdom along with certain other islands, including the Isle of Man and the Channel Islands.

Tidewater Areas

Regions near the coast affected by the tide, often characterized by wetlands and estuaries, historically significant in early American settlement and agriculture.