Comparative Campaigns Are Usually Undertaken by a "Challenger" Brand, a Brand

question 79

True/False

Comparative campaigns are usually undertaken by a "challenger" brand, a brand that ranks behind the category leader in terms of market share.

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Definitions:

Digital Channel

A means of communication or distribution of content through electronic means, such as the internet.

Voicemail Message

A voice message recorded by a caller for the recipient, who is unavailable to take the call.

Ethical

Relating to moral principles or the branch of knowledge dealing with these, often guiding behavior in personal and professional contexts.

Ethics

Ethical standards that influence an individual's actions or the management of an activity.