Three Common Trade Promotion Objectives Are

question 36

Multiple Choice

Three common trade promotion objectives are

• A) to secure a listing, gain product awareness, and secure merchandising support.
• B) to encourage trial, gain product awareness, and secure merchandising support.
• C) to secure a listing, build sales volume, and secure merchandising support.
• D) to secure a listing, encourage trial, and secure merchandising support.
• E) to encourage trial , build awareness, and stimulate repeat purchases.

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Definitions:

Owner's Equity Account

An account on a company's balance sheet that represents the total amount invested by the owners plus any retained earnings or losses.

Real Accounts

Accounts related to assets, liabilities, and equity that are not closed at the end of the accounting period and are carried forward to the next period.

Nominal Accounts

Accounts that are used in accounting to record expenses, incomes, losses, and gains; these accounts are closed at the end of the accounting period.

Closing Entry

A journal entry made at the end of an accounting period to transfer the balances in temporary accounts to permanent accounts.