Longaberger Is a Company That Sells Baskets,pottery,fabrics,home Decor,and Home Accessories

question 68

Multiple Choice

Longaberger is a company that sells baskets,pottery,fabrics,home decor,and home accessories through independent sales consultants.It has a website at www.longaberger.com.A visitor at this website can learn how to become a sales consultant and present a Longaberger home show for his or her friends.Answers to any questions a potential sales consultant might have are available at the site.Additional pages at the site tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the website.
-Refer to Longaberger.If the Longaberger Company wants to know how many people visit its site,and how often and how long they stay each time,the company would be examining which of the following?

• A) its stickiness
• B) its browsing record
• C) its click-through tally
• D) its page views

---

Definitions:

Spending Variance

The difference between the budgeted amount of expense and the actual amount spent.

Standard Rate

A predetermined cost or price used as a benchmark for evaluating the efficiency or effectiveness of operations.

Spending Variance

The difference between the actual amount spent and the budgeted amount for a specific period, indicating under or overspending.

Variable Overhead

Costs that change with the level of production or service activity.