AFLAC Insurance Company Introduced a Duck in Its Ads That

question 68

Multiple Choice

AFLAC Insurance Company introduced a duck in its ads that said the company's name instead of "Quack." Since the advertising campaign began,AFLAC has created a duck premium,developed a line of clothing with the AFLAC duck,and used the AFLAC duck on its website.What has the AFLAC duck become a tool for?

• A) advocacy advertising
• B) comparative advertising
• C) push strategies
• D) sales promotions

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Definitions:

Biweekly

occurs or is done every two weeks or twice a week, depending on context.

Credit Balance

Occurs when the amount paid is greater than was due or the account is being paid in advance of service provided.

Processing Fee

A charge assessed for the handling, processing, or servicing of an application, transaction, or purchase.

Monthly Billing

A payment structure where charges for services or utilities are invoiced to customers every month.