Wright Wants to Open a Store to Sell Movie Memorabilia

question 1

Multiple Choice

Wright wants to open a store to sell movie memorabilia and is considering locating it in a regional shopping mall.Before opening his new store,what does he need to understand?

• A) There is usually a problem with store image because malls have no unified image,as a shopping centre does.
• B) The leases required by mall owners are usually inexpensive.
• C) His store could be the mall anchor.
• D) The mall atmosphere and that of neighbouring stores will help attract shoppers.

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