Market Researchers Have Determined Nine Categories of Lifestyles for Computer

question 119

Multiple Choice

Market researchers have determined nine categories of lifestyles for computer users.
-Refer to Lifestyle Categories.One of the categories is described as "Mouse Potatoes," who like the Internet for entertainment and can't wait to buy the latest in "technoentertainment." In terms of the diffusion process,"Mouse Potatoes" would be classified as which of the following?

• A) innovators
• B) late majority
• C) early majority
• D) late adopters

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Definitions:

Total Utility

The total satisfaction received from consuming a particular quantity of a good or service.

Average Utility

The total utility received from a certain amount of goods or services divided by the number of goods or services consumed.

Diminishing Marginal Utility

The principle that as a person consumes more of a good, the additional satisfaction gained from consuming an additional unit decreases.

Plastic Bins

Containers made of plastic material used for storing or transporting items.