What Is the Main Goal of the Global Product Development

question 129

Multiple Choice

What is the main goal of the global product development process?

• A) to expand the number of different new product offerings so that individual country needs are more likely to be met
• B) to develop every product for potential worldwide distribution and adaptation to other countries
• C) to come up with a single standard product or product line suitable for all global markets
• D) to repeat the steps in the process with marketing teams in each and every foreign country targeted

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Definitions:

Cortex

The outer layer of the cerebrum of the mammalian brain, involved in various high-level brain functions such as perception, thought, memory, and decision making.

Emotion-arousing Stimulus

Any event or object in the environment that triggers a specific emotional response.

James-Lange Theory

The theory that our experience of emotion is our awareness of our physiological responses to emotion-arousing stimuli.

Cannon-Bard Theory

The theory that an emotion-arousing stimulus simultaneously triggers (1) physiological responses and (2) the subjective experience of emotion.