A Small Chain of Supermarkets in Manitoba Sells Only Manufacturers

question 16

Multiple Choice

A small chain of supermarkets in Manitoba sells only manufacturers' brands.According to the text,which of the following is the BEST argument to dissuade the supermarket chain owner from selling only manufacturers' brands?

• A) Relying on the manufacturer or wholesaler to deliver a national brand quickly is optimistic at best.
• B) Manufacturers typically offer a lower gross margin than could be earned on private-label brands.
• C) A well-known manufacturer's brand will not enhance the chain's image.
• D) Manufacturers rarely spend money advertising the brand name to consumers.

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Definitions:

Major Appliance

Large electrical or gas appliances used in the home, such as refrigerators or washing machines, designed for routine housekeeping tasks.

Overall Scan

A comprehensive review or assessment of a system, plan, or situation to understand its overall condition or effectiveness.

Processing Times

The duration taken to complete a specific operation or set of operations, from initiation to completion.

Total Flow Time

The cumulative time that it takes for a product to go through the entire production process, from start to finish.