When a Manager Is Faced with Alternative Solutions to a Problem,he

question 90

Essay

When a manager is faced with alternative solutions to a problem,he or she should not instinctively call for marketing research.The first decision to make is whether or not to conduct marketing research at all.Name and briefly discuss two situations in which it is best not to conduct marketing research.

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Definitions:

Anticonvulsants

Medications used to prevent or reduce the frequency and severity of seizures in patients with epilepsy.

Dilantin

A brand name for phenytoin, a medication used to control seizures by slowing down impulses in the brain that cause seizures.

Depakene

A brand name for valproic acid, a medication used to treat seizures, bipolar disorder, and to prevent migraine headaches.

Transient Ischemic Attack

A temporary blockage of blood flow to the brain, often called a mini-stroke, that causes short-lived symptoms similar to a stroke.