A Bowling Alley Operator Could Use Which of the Following

question 138

Multiple Choice

A bowling alley operator could use which of the following to determine why customers do not seem to like his bowling alley's new location?

• A) transactional marketing
• B) marketing research
• C) market synergy
• D) public relations

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Definitions:

Absolute Threshold

The minimum stimulus intensity required for detection by the senses.

Signal Detection

A technique used to determine the ability to differentiate between information-bearing patterns and random patterns that distract from the information.

Sensory Adaptation

Sensory adaptation is a phenomenon in which the sensitivity to a stimulus decreases over time as an organism becomes accustomed to its presence.

Just-noticeable Difference

The minimum difference in stimulus intensity required to detect a difference between two stimuli.