Kraft Foods Plans to Tailor Different Ads for Different Neighbourhoods

question 10

Multiple Choice

Kraft Foods plans to tailor different ads for different neighbourhoods in the same region.For example,viewers watching a cable show in a black neighbourhood in Toronto would see different ads during the same commercial breaks as whites living in a different neighbourhood.What type of segmentation does Kraft's strategy best exemplify?

• A) systematic geographic
• B) geodemographics
• C) sociocultural
• D) Lifestyle

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Definitions:

Problem Of Scarcity

The fundamental economic problem of having seemingly limitless human wants in a world with limited resources, leading to the necessity of making choices.

Microeconomics

A branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources.

Trade-Offs

The balance achieved between two desirable but incompatible features; a compromise or the act of giving up one benefit to gain another.

Positive Statement

An objective statement based on factual claims, describing the world as it is without imbuing personal preferences or prescriptions.