You Are Given the Following Limited Information About a Market

question 37

Essay

You are given the following limited information about a market consisting of 10 people.Describe all the possible ways to segment this market.
$$\begin{array} { l l } \text { Cender } & \text { Income } \\\text { Male } & \text { Medium } \\\text { Female } & \text { Low } \\\text { Female } & \text { Low } \\\text { Male } & \text { High } \\\text { Female } & \text { Low } \\\text { Male } & \text { Low } \\\text { Male } & \text { Medinm } \\\text { Male } & \text { High } \\\text { Female } & \text { High } \\\text { Female } & \text { High }\end{array}$$

---

Definitions:

Gender Differences

The distinctions between males and females that can be biological, psychological, or social in nature.

Social Role Theory

A theory that suggests gender differences are socially constructed and arise from the distribution of men and women into different roles in society.

Alice Eagly

A prominent psychologist known for her research on gender roles, social role theory, and gender differences in leadership.

Diane Halpern

An American psychologist known for her research in critical thinking, sex differences in cognitive abilities, and psychology of gender.