After a Need or Want Is Recognized,a Consumer May Be

question 162

Multiple Choice

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.Which step is this in the consumer decision-making process?

• A) product identification
• B) evaluation of alternatives
• C) information search
• D) consideration stage

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Definitions:

Hedge Fund

A hedge fund is an investment fund that pools capital from accredited investors or institutions and employs a wide range of strategies to earn active returns for their investors.

Professional Facilitator

An individual who guides and manages group processes to ensure effective meetings, decision-making, and group collaboration.

Developing Shared Language

The process of creating common understanding and terminologies within a group to facilitate communication and collaboration.

Due Diligence

The comprehensive investigation or exercise of care that a reasonable business or person is expected to take before entering into an agreement or transaction with another party.