After a Need or Want Is Recognized,a Consumer May Be

question 162

Multiple Choice

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.Which step is this in the consumer decision-making process?

• A) product identification
• B) evaluation of alternatives
• C) information search
• D) consideration stage

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Definitions:

Poor Credit Ratings

Indicates a low assessment of creditworthiness, suggesting that the individual or entity is a higher risk to lenders.

Relatively Safe

This term refers to something considered to be safe within a certain context or comparison but not absolutely risk-free.

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically used for the financing of payroll, accounts payable, and inventories.

Raytheon

A major American defense contractor and industrial corporation specializing in weapons, military, and commercial electronics.