After a Need or Want Is Recognized,a Consumer May Be

question 162

Multiple Choice

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.Which step is this in the consumer decision-making process?

• A) product identification
• B) evaluation of alternatives
• C) information search
• D) consideration stage

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Definitions:

Net Pay

Net pay refers to the amount of money an employee takes home after all deductions, such as taxes and retirement contributions, have been subtracted from their gross salary.

FICA Social Security

A U.S. government program funded by payroll taxes, providing retirement benefits, disability income, and survivor benefits.

FICA Medicare

A federal payroll (or employment) tax used to fund the Medicare program, split between employers and employees.

Federal Income Taxes

Taxes levied by the federal government on yearly earned income.