Expansion and Growth, with New Products and New Markets, Are

question 18

Multiple Choice

Expansion and growth, with new products and new markets, are the keys to Google's __________ approach to marketing strategy. Google uses this approach because it possesses many different strengths that coincide with key market opportunities.

• A) defensive
• B) focused
• C) aggressive
• D) proactive
• E) diversified

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Definitions:

Secondary Market

The marketplace where investors buy and sell securities they already own, as opposed to the primary market where securities are first issued.

Private Placement

The sale of securities directly to institutional investors or individuals, bypassing the public markets.

IPO

Initial Public Offering, the process by which a private company offers its shares to the public for the first time.

Working Capital Management

The management of a company's short-term assets and liabilities to ensure its efficient operation and financial stability.