What Is the Key to Using Behavioral Segmentation Successfully in Consumer

question 26

Multiple Choice

What is the key to using behavioral segmentation successfully in consumer markets?

• A) The firm must clearly link behavioral characteristics with risk profiles.
• B) The firm must clearly link behavioral characteristics to demographic characteristics.
• C) The firm must determine whether consumers see their behaviors as being distinct from other behavioral segments.
• D) The firm must clearly link behavioral information with geography.
• E) The firm must clearly understand the basic needs and benefits sought by different consumer groups.

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Definitions:

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer, used to increase the likelihood of a desired response.

Primary Reinforcer

A stimulus that satisfies a basic biological need, such as food, water, or warmth, which inherently reinforces and promotes certain behaviors.

Operant Behavior

A concept in behavioral psychology referring to behavior that is controlled or influenced by its consequences, including rewards and punishments.

Primary Reinforcer

A stimulus that satisfies basic survival instincts such as food, water, and warmth, and doesn't require learning to become effective.