Examlex
What is the key to using behavioral segmentation successfully in consumer markets?
Retail Price
The price at which goods or services are sold to the public.
Trade Discount
A reduction in the list price of goods or services offered to buyers, typically in the business-to-business market.
Wholesalers
Businesses or individuals that sell goods in large quantities at lower prices, typically to retailers or professional buyers.
Distributors
Companies or individuals that buy products from manufacturers and sell them to retailers or directly to consumers.
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