Because They Are Cost Effective and Beneficial to Ensuring Consistency

question 1

Multiple Choice

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?

• A) customer intimacy
• B) operational excellence
• C) product leadership
• D) service efficiency
• E) niche marketing

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Definitions:

Interest Rates

The fee, shown as a percentage of the principal amount, that a lender requires from a borrower for the utilization of resources.

Prices Rise

An economic phenomenon where the general level of prices for goods and services increases over time.

Futures Contract

An arrangement, enforceable by law, where individuals agree to trade a specified commodity or financial instrument at a previously established price, to be fulfilled at a specified time ahead.

Forward Contract

is a non-standardized contract between two parties to buy or sell an asset at a specified future date for a price agreed upon today.