Use the Following to Answer the Questions

question 88

Multiple Choice

Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV and in major national magazines.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 17.1.Advertisements such as the one proposed above for the Camry and hybrid SUVs,are most likely an example of

• A) product advertising.
• B) comparative advertising.
• C) competitive advertising.
• D) institutional advertising.
• E) reminder advertising.

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Definitions:

Culture

The shared beliefs, values, norms, and practices that define a group of people or a society.

Shared Meanings

A concept in communication and semiotics referring to the common understanding or interpretation of signs and symbols among members of a society or group.

Values

Fundamental beliefs or principles that guide an individual's or organization's behavior and decision-making process.

Reference Group

A social group that serves as a point of comparison for individuals in their purchase or consumption decisions.