Use the Following to Answer the Questions

question 56

Multiple Choice

Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population,Toyota used several different methods of communication.First,it did research in several large cities to find out who the opinion leaders were in that age group.By visiting the local nightlife,one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks,then a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted to the under-30 age group,and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 16.1.Which of the following is not an integrated communications tactic used by Toyota?

• A) word-of-mouth communication
• B) advertising
• C) publicity
• D) personal selling
• E) sales promotion

---

Definitions:

Berries

Term used to describe small, pulpy, and often edible fruits, typically juicy, rounded, brightly colored, and having seeds.

Utility Function

A mathematical representation that ranks an individual's preferences over a set of goods and services, indicating levels of satisfaction.

Min Function

A mathematical function that identifies the smallest value from a set of numbers or inputs.

Income

The money received by an individual or business in exchange for providing labor, producing goods, or investing capital, over a certain period.