In an Attempt to Attract Customers, Service Marketers Often Promise

question 52

Multiple Choice

In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to

• A) deliver on these promises and risk financial losses and the success of the company.
• B) promise less than they can actually deliver and keep customers away.
• C) make the appearance of their facilities consistent with their promises to customers.
• D) promise too much and cause customer expectations beyond what they can deliver.
• E) make the quality of their services too tangible in the eyes of the customer.

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Definitions:

Surplus Increase

A scenario where the excess of supply over demand rises, indicating a larger availability of goods or services than there are consumers.

Consumer Surplus

The variance between the total sum consumers are ready and capable of paying for a product or service versus what they genuinely spend.

New Buyers

Refers to individuals or entities entering the market as consumers for the first time, contributing to increased demand.

Market Entry

The strategy or process by which a company enters a new market or industry, which can include establishing new operations or acquiring an existing business.