Product Failure Is a Concern of All Marketers

question 107

Multiple Choice

Product failure is a concern of all marketers.Which of the following phases of new-product development is best able to measure this concern?

• A) Screening
• B) Concept testing
• C) Business analysis
• D) Product development
• E) Test marketing

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Definitions:

Fixation

An obsessive focus or attachment to a developmental stage, person, or object.

Psychosexual Development

A Freudian theory that describes the stages of a child's development focusing on the changes in erogenous zones that drive the psychological processes.

Thanatos

In psychoanalytic theory, the death drive, representing an unconscious desire for destruction and an instinctual pull towards death.

Drives Satisfaction

The process of fulfilling biological and psychological needs or desires that motivate behaviors.