Use the Following to Answer the Questions

question 168

Multiple Choice

Use the following to answer the questions.
Jonathan Moore,president of Polar Manufacturing Company,has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve.He specifically feels they could do a better job in managing Polar's product mix.Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures.The group decides that they need to eliminate the complete industrial product line of ice chests,and plan to do so by letting the product decline without any changes in the marketing strategy or product.The group also decides to delete Polar's line of personal thermal underwear,however this product is to be discontinued within the week due to its unprofitability.While discussing these strategies,the group has also uncovered several customer groups for which new products could be developed.The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
-Refer to Scenario 11.2.Polar management is currently in which stage of new product development?

• A) idea generation
• B) screening
• C) concept testing
• D) product development
• E) test marketing

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Definitions:

Subjective Values

Preferences or beliefs that are based on individual experiences, feelings, or opinions rather than objective measures.

Encoding Strategies

Methods or techniques used to enhance memory retention, such as chunking, mnemonic devices, and rehearsal.

Possible Selves

Self-schemas for whom one may be in the future; these include the ideal self and the ought self.

Promotion Focus

An orientation to actively pursue valued goals thought to arise when we compare our actual self to our ideal self.