A Group of Brands That a Consumer Views as Alternatives

question 57

Multiple Choice

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

• A) evoked set.
• B) acceptance group.
• C) brand preference.
• D) selective retention group.
• E) evaluation criteria.

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Definitions:

Gymnosperms

A group of seed-producing plants that includes conifers, cycads, Ginkgo, and gnetophytes, notable for not having flowers or fruit.

Wingless Insects

Insects that lack wings at all stages of their life cycle, adapted for different modes of life than their winged counterparts.

Fish With Jaws

Refers to gnathostomes, which are vertebrates that possess true jaws, a significant evolutionary feature allowing them to exploit a wider variety of food sources.

Endosymbiosis

Type of symbiosis in which one organism lives inside another. See endosymbiont.