An Opinion Leader Is Likely to Be Most Effective Under

question 105

Multiple Choice

An opinion leader is likely to be most effective under all of the following conditions except when the

• A) follower has high product involvement.
• B) follower has low product knowledge.
• C) follower has values and attitudes similar to the opinion leader.
• D) product details are numerous and complicated.
• E) follower has attitudes and values that are different from those of the opinion leader.

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Definitions:

Seniority System

A seniority system is an organizational structure where employees gain certain benefits or positions based on their length of service.

Merit System

A system of employment and promotion based on the skills, performance, and abilities of employees rather than on nepotism or patronage.

Equal Pay Act

A federal law that prohibits wage discrimination based on sex, ensuring equal pay for equal work performed by men and women.

Family and Medical Leave Act

A United States law that provides eligible employees with unpaid, job-protected leave for certain family and medical reasons.