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A Marketer Is Likely to Use Competition Avoidance Positioning When

question 155

True/False

A marketer is likely to use competition avoidance positioning when it is introducing a new brand into a market where it has existing brands.


Definitions:

Sensory Interaction

The process by which different senses, like sight and hearing, influence and interact with each other to form a comprehensive perception.

Sensory Adaptation

The mechanism by which sensory receptors diminish their reaction to persistent stimuli over a period.

Kinesthesis

The faculty for discerning the placement, load, or kinetic changes of muscles, tendons, and joints.

Basilar Membrane

A key structure in the cochlea of the ear, which plays a critical role in the process of hearing by vibrating in response to sound.

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