In Today's Marketing Environment, Competitors Can Take on Many Forms

question 41

Multiple Choice

In today's marketing environment, competitors can take on many forms. For example, Diet Coke can be seen as a competitor to Wrigley's Double Mint chewing gum. In this circumstance, these two products are described as ____ competitors.

• A)generic
• B)product
• C)total budget
• D)monopolistic
• E)pure

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Definitions:

Creativity

The use of imagination or original ideas to create something; inventiveness.

Management

is the process of planning, organizing, leading, and controlling resources to achieve organizational goals effectively and efficiently.

Leadership

The act of guiding or directing a group towards achieving a set goal by influencing or inspiring others.

Purpose

The reason for which something is done or created or for which something exists.