Which of the Following Statements Regarding the Use of celebrity

question 321

Multiple Choice

Which of the following statements regarding the use of celebrity endorsers is most accurate?

• A) Most television commercials rely on celebrity endorsers
• B) Celebrity endorsers are not persuasive when they endorse products outside their area of expertise
• C) Male celebrity endorsers are more effective than female celebrity endorsers
• D) Negative publicity for an endorser can also tarnish the sponsor's image

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