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Netflix has used the long tail to its advantage, crafting a business model that creates close ties with film studios. What do film studios stand to gain from these ties with Netflix?
Price Floor
A government-imposed minimum price charged for a commodity, intended to protect producers by ensuring prices do not fall below a certain level.
Consumer Surplus
The distinction in the total financial outlay consumers are prepared to make for a good or service and the outlay made.
Demand Curve
A graphical representation showing the relationship between the price of a good or service and the quantity demanded, typically sloping downward from left to right.
Willingness To Pay
The maximum amount an individual is prepared to spend to procure a good or service or to avoid something undesirable.
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