What Medium Is Appropriate for Integrated Direct-Response Promotion

question 58

Multiple Choice

What medium is appropriate for integrated direct-response promotion?

• A) telephone
• B) interactive video
• C) print
• D) e-mail
• E) any of the above might be appropriate

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Definitions:

Production Possibilities

Refers to the different combinations of goods and services an economy can produce given its resources and technology.

Capital Goods

Long-term assets used by businesses to produce goods and services, such as machinery, buildings, and equipment.

Consumer Goods

Products bought by the final consumer for personal use.

Law of Increasing Opportunity Costs

An economic principle that states as production of a good or service increases, the opportunity cost of producing another unit also increases.