When a Salesperson for Procter & Gamble (P&G) Calls on Key

question 59

Multiple Choice

When a salesperson for Procter & Gamble (P&G) calls on key wholesalers to explain why they should stock and sell a new type of P&G shampoo to retailers, this is an example of:

• A) Pulling
• B) AIDA
• C) Encoding
• D) Pushing
• E) Decoding

Understand how secondary reinforcers derive their power from association with primary reinforcers.

Recognize examples of conditioned taste aversion and biological preparedness.

Identify and explain the phenomenon of insight learning.

Understand the process and application of extinction in operant conditioning.

---

Definitions:

Medical Technologist

A healthcare professional who conducts laboratory tests to diagnose and treat diseases.

Nuclear Medicine Technologist

A healthcare professional specializing in the use of radioactive materials to diagnose and treat diseases.

Radioactive Drugs

Medications that contain radioactive substances used in diagnosis or treatment of diseases, such as certain types of cancers.

Radiographer

A healthcare professional specialized in operating radiographic equipment to perform X-rays and other diagnostic imaging procedures.