Getting Reactions from Customers About How Well a New-Product Idea

question 37

Multiple Choice

Getting reactions from customers about how well a new-product idea fits their needs is

• A) concept testing.
• B) target marketing.
• C) screening.
• D) brand positioning.
• E) product liability.

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Definitions:

Cinématographe

A compact, portable hand-cranked machine invented by Auguste and Louis Lumière and first exhibited in Paris in 1895. It was a camera, a processing device, and a projector all in one.

Star System

The practice by movie studios of promoting and marketing a few actors or actresses to stardom, which helps to attract a larger audience to their movies.

Adolph Zukor

A pioneering figure in the film industry, founder of Paramount Pictures, and a key player in the development of the studio system.

Studio Mogul

A powerful executive in the film industry who owns or manages a film studio, influencing the production and distribution of movies.