Using Total Quality Management to Improve the Implementation of a Marketing

question 214

Multiple Choice

Using total quality management to improve the implementation of a marketing plan is likely to include:

• A) the use of Pareto charts as a visual aid to determine why things go wrong.
• B) the use of fishbone diagrams to show which problems are most important.
• C) an emphasis on physical products over service products.
• D) training and empowerment of employees to identify and solve customer problems.
• E) all of the above are correct.

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Definitions:

Incurred

Refers to the recognition of expenses or liabilities that have been consumed or acquired in the course of business operations.

Accrued Expense

Expenses that have been incurred but not yet paid for, recognized in the financial statements through adjusting entries.

Employees' Salaries

Regular payments made to employees for their service to an organization, typically agreed upon and fixed in a contract.

Comprehensive Insurance

An insurance coverage that protects against a wide range of perils, excluding certain specified exclusions.