A Complete Marketing Information System Should

question 149

Multiple Choice

A complete marketing information system should:

• A) provide a good overall view on many types of problems.
• B) allows marketing managers to get needed information while they are actually making decisions.
• C) provide answers to specific questions.
• D) continually gather data from internal and external sources, and from market research studies.
• E) All of the above are true.

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Definitions:

Source Area

The specific location from which data is retrieved or imported, often used in the context of spreadsheets or databases.

Custom Fill Sequences

User-defined sequences in spreadsheet programs that automate the process of filling cells with a series of values.

Fill Handle

A feature in spreadsheet programs that allows users to extend a series of values or formulae to adjacent cells.

Sparkline Chart

A tiny chart in a worksheet cell that provides a visual representation of data; used to show trends or patterns in Excel and other data analysis tools.