A Sales Representative Calls on a Prospective Business Customer Only

question 22

Multiple Choice

A sales representative calls on a prospective business customer only to find that the customer has an established relationship with another supplier that seems to be working well. The customer is not interested in considering other suppliers. The customer is currently in a ____________________ situation.

• A) straight rebuy
• B) modified rebuy
• C) new-task
• D) extensive problem-solving
• E) limited problem-solving

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Definitions:

Content Analysis

A research method used for systematically analyzing texts, images, or media content to identify patterns and meanings.

Sexual Activities

Behaviors that involve sexual intercourse, masturbation, and other practices for sexual pleasure.

Prostitution

The exchange of sex for money and/or goods.

Childhood Victimization

The experience of abuse or exploitation experienced by an individual during their childhood.