When Dealing with Consumer Attitudes, Marketers Should Know That

question 272

Multiple Choice

When dealing with consumer attitudes, marketers should know that:

• A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
• B) consumer attitudes tend to be enduring.
• C) attitudes are very good predictors of how people will behave.
• D) all of the above.
• E) none of the above.

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Definitions:

Correlation

A measure of how strongly two variables are related to one another.

Relationship Coefficient

A statistical measure that represents the strength and direction of a relationship between two variables.

Meta-analysis

A statistical technique for combining the findings from independent studies to determine the overall trend or effect.

Bayesian Statistic

A statistical method that applies probability to statistical problems, incorporating prior knowledge as well as new evidence.