Which of the Following Statements About Positioning Is NOT True

question 189

Multiple Choice

Which of the following statements about positioning is NOT true? Positioning techniques

• A) position products on a graph based on price level and quantity demanded.
• B) require a firm to collect data about consumer perceptions of products.
• C) are sometimes called "perceptual mapping" techniques.
• D) typically rely on a "product space" diagram to show the relationship among various products.
• E) may use information about consumers' "ideal" products, so that the preferences of different segments of consumers can be considered.

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Definitions:

Cell Phones

Mobile electronic devices that allow for telecommunications over long distances without a wired connection.

Herring

A small, silver-colored fish found in the North Atlantic and Pacific Oceans, important for food and as bait in commercial fishing.

Opportunity Cost

The value of the alternative sacrificed when choosing one option over another.

Oranges

A citrus fruit that is a rich source of Vitamin C and is grown in warm climates worldwide, often consumed raw or as juice.