General Electric's "Strategic Planning Grid

question 118

Multiple Choice

General Electric's "strategic planning grid":

• A) focuses on market share and market growth rate.
• B) ignores some important issues--such as competitive structure and the environmental impact of a plan.
• C) requires that all opportunities be judged either "High" or "Low."
• D) substitutes quantitative estimates for management judgment.
• E) None of the above is true.

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Definitions:

Discrepancy

A difference or inconsistency between two or more facts, figures, perspectives, or statements.

Goal Attainment

The successful achievement or reaching of predetermined objectives or targets.

Goal Setting

The method of pinpointing objectives that are specific, measurable, attainable, relevant, and have a clear timeframe.

Triadic Reciprocal Causation

A concept from social cognitive theory that explains human behavior through the interplay between personal factors, behavior, and the environment.