Which of the Following Is a Possible Danger When Using

question 80

Multiple Choice

Which of the following is a possible danger when using a combining approach to target marketing?

• A) Competitors may do a better job appealing to submarkets.
• B) Coordinating the different marketing mixes for the different segments is difficult.
• C) The target market may become larger over time.
• D) Economies of scale may develop.
• E) All are dangers.

---

Definitions:

Statement

A document or report summarizing transactions, balances, and other financial information for a specified time period.

Payment

The exchange of funds or items for a service or product.

Balance Due

The amount of money owed on an account or invoice after payments have been applied.

Billing System

A combination of software and procedures that is used to issue and manage invoices and financial transactions for goods or services.