Which of the Following Is a Possible Danger When Using

question 80

Multiple Choice

Which of the following is a possible danger when using a combining approach to target marketing?

• A) Competitors may do a better job appealing to submarkets.
• B) Coordinating the different marketing mixes for the different segments is difficult.
• C) The target market may become larger over time.
• D) Economies of scale may develop.
• E) All are dangers.

---

Definitions:

Diversification Benefits

The advantages gained by investing in a variety of assets to reduce risk in a portfolio.

Correlation

A statistical measure that indicates the extent to which two or more variables fluctuate together.

Minimum-Variance Portfolio

An investment portfolio designed to achieve the lowest possible risk level for its expected rate of return.

Standard Deviation

A statistic that measures the dispersion or variability of a dataset relative to its mean, commonly used to quantify the risk of a financial instrument.