Which of the Following Statements About "Segmenting" and "Combining" Is

question 153

Multiple Choice

Which of the following statements about "segmenting" and "combining" is TRUE?

• A) Combiners usually have more sales potential than segmenters.
• B) A combiner tries to meet the demand in several segments.
• C) Segmenters try to develop a marketing mix that will have general appeal for several market segments--to obtain economies of scale.
• D) A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
• E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.

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Definitions:

Appeal

The process by which a party to a case seeks a formal change to an official decision, usually through a higher court's review of the lower court's decision.

Jurors

Members of a trial or grand jury who are selected to examine the evidence in a legal case and make a decision or finding of fact.

Trial

A formal judicial proceeding where parties present evidence and arguments to a judge or jury for a legal dispute resolution.

Plaintiff

The party who initiates a lawsuit in a court of law by filing a complaint against the defendant seeking a legal remedy.