Which of the Following Statements About "Segmenting" and "Combining" Is

question 153

Multiple Choice

Which of the following statements about "segmenting" and "combining" is TRUE?

• A) Combiners usually have more sales potential than segmenters.
• B) A combiner tries to meet the demand in several segments.
• C) Segmenters try to develop a marketing mix that will have general appeal for several market segments--to obtain economies of scale.
• D) A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
• E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.

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Definitions:

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A theory that attempts to describe and explain similarities and differences in people's patterns of thinking, feeling, and behavior.

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In psychoanalytic theory, the part of the personality responsible for dealing with reality, balancing the demands of the id and superego.

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Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.