The MOST USEFUL Dimensions for Segmenting Markets Are

question 177

Multiple Choice

The MOST USEFUL dimensions for segmenting markets are:

• A) geographic and demographic dimensions.
• B) brand familiarity and consumption patterns.
• C) social class.
• D) benefits sought.
• E) It depends on what product-market one is segmenting.

Recognize the importance of collecting relevant information in marketing research.

Analyze and interpret marketing research findings to make informed decisions.

Understand the role of measures of success in evaluating marketing research outcomes and actions.

Distinguish between different types of marketing research (descriptive, causal, and exploratory).

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Definitions:

Corporate Culture

Corporate culture refers to the beliefs, behaviors, and values that a company's employees share.

Internal Locus

A belief that one controls their own destiny and outcomes are the result of personal efforts.

Looking-Glass Self

The self you assume others see when they look at you.

Outgoing Personality

A trait characterized by being open, talkative, sociable, and comfortable in interacting with others.