The MOST USEFUL Dimensions for Segmenting Markets Are

question 177

Multiple Choice

The MOST USEFUL dimensions for segmenting markets are:

• A) geographic and demographic dimensions.
• B) brand familiarity and consumption patterns.
• C) social class.
• D) benefits sought.
• E) It depends on what product-market one is segmenting.

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Definitions:

Withdrawal

An action or set of actions employees take to distance themselves from their job, such as absenteeism, quitting, or seeking transfers, often due to dissatisfaction.

Destructive Stress

Excessive stress that negatively impacts an individual's mental or physical health, potentially leading to burnout or other health issues.

Reduced Performance

This refers to a situation where output or efficiency is below expected or previously achieved levels.

Absenteeism

The habitual non-presence of an employee at their job, often without good reason, which can impact productivity and morale.