A Large Firm with Ample Resources Wants to Minimize the Risk

question 63

Multiple Choice

A large firm with ample resources wants to minimize the risk of "inviting" competitors to "chip away" at its target market(s) . It has segmented its broad product-market and identified several homogeneous submarkets--each of which is large enough to offer attractive sales and profit potential. Which of the following approaches should the firm use?

• A) Multiple target market approach
• B) Mass marketing approach
• C) Combined target market approach
• D) Single target market approach
• E) All of the above

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Definitions:

Planning Budget

A budget prepared for a specific level of activity, used as a tool for comparing actual results to see if plans and objectives are being met.

Fixed Cost

Expenses that do not change in relation to the level of goods or services produced within a certain range of activity.

Static Budget

A static budget is a fixed budget created for a specific level of activity and does not change with the actual level of activity, often used for planning purposes.

Guest-Days

A metric used in the hospitality industry, calculating the total number of guests multiplied by the number of days they stayed.