When Doing "Positioning," a Marketing Manager Should

question 247

Multiple Choice

When doing "positioning," a marketing manager should:

• A) avoid targeting strategies.
• B) focus on specific product features of all generic competitors.
• C) rely on how customers think about proposed and/or existing brands in a market.
• D) plan physical product changes rather than image changes.
• E) All of the above.

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Definitions:

Motor Cortex

A region of the cerebral cortex involved in the planning, control, and execution of voluntary movements.

Vicarious Conditioning

A form of learning in which the learner acquires a conditioned response merely by observing another participant being conditioned.

Insight Learning

A form of problem-solving that occurs when a solution is suddenly realized after a period of contemplation, often without the trial-and-error processes associated with operant conditioning.

Garbage Can

A metaphor in organizational studies describing decision-making in organized anarchies where decisions are made randomly.