When Looking for Attractive Opportunities, a Marketing Manager Should Consider

question 20

Multiple Choice

When looking for attractive opportunities, a marketing manager should consider:

• A) the firm's producing capability and flexibility.
• B) the firm's financial strength.
• C) whether the firm has good relations with established intermediaries.
• D) the firm's marketing strengths.
• E) All of the above.

---

Definitions:

Annual Return

The percentage change in an investment's value over a year, including dividends and appreciation.

Investment

Assets purchased with the expectation that they will generate income in the future or appreciate in value.

Semiannually

Occurring twice a year, typically every six months.

Annual Return

This measures the financial gain or loss of an investment over a one-year period, expressed as a percentage of the investment's initial cost.