Which of the Following Statements About the Competitive Environment Is

question 349

Multiple Choice

Which of the following statements about the competitive environment is FALSE?

• A) Competition-free environments are rare.
• B) Marketing managers should choose strategies that avoid head-on competition.
• C) A firm that has a marketing mix that its target market sees as better than its competitors' has a competitive advantage.
• D) Over the long run, most product-markets tend toward monopolistic competition.
• E) In a competitor analysis, the firm's first step should be to identify all potential competitors.

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Definitions:

Predetermined Overhead Rate

A rate used to allocate manufacturing overhead costs to products or job orders, based on a cost driver, calculated before the period begins.

Manufacturing Overhead

All indirect costs associated with the manufacturing process, including utilities, rent, and salaries for managers.

Predetermined Overhead Rates

An estimated rate used in cost accounting to allocate overhead costs to products or services based on a set formula.

Machine-Hours

A measurement of the amount of time a machine is operated, used in allocating costs or determining production levels.