A Marketing Manager May Ethically and Actively Seek Information About

question 132

Multiple Choice

A marketing manager may ethically and actively seek information about current or potential competitors by

• A) searching a firm's public website.
• B) waiting at a landfill for competitors' trash to find copies of confidential company reports.
• C) using computer "hackers" to break into a competitor's computer network.
• D) hiring people from competing firms and then asking them confidential information about the competitor.
• E) spying on competitors to obtain trade secrets.

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Definitions:

Savings

Money that has been set aside and saved, typically in a bank account, for future use or emergencies.

Account

A record summarizing all the transactions pertaining to a single item in the accounting equation.

Monthly

Occurring or being calculated on a monthly basis; often used in the context of payments, interest calculations, or reporting periods.

Compounded Quarterly

An interest calculation method where the accrued interest is added to the principal four times a year, increasing the amount on which future interest is computed.