Coca-Cola Is Taking Advantage of the New Willingness of Chinese

question 134

Multiple Choice

Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China. What type of opportunity is Coke pursuing?

• A) Market development
• B) Diversification
• C) Product development
• D) Market penetration
• E) None of the above

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Definitions:

Deculturation Strategy

A process of reducing or eliminating the cultural characteristics of a group or society, often in the context of mergers and acquisitions or colonization.

External Environment

Factors outside an organization that can impact its operation, including economic, technological, legal, and cultural elements.

Weak Cultures

Refers to organizational cultures that have loosely defined values and norms, resulting in less uniformity in employee behavior and potentially affecting consistency and performance.

Adaptive Culture

An organizational culture that is flexible, responsive, and able to change in alignment with external conditions or demands.