The Return-On-Investment Approach to Evaluating Possible Product-Market Strategic Plans Is

question 142

Multiple Choice

The return-on-investment approach to evaluating possible product-market strategic plans is useful when:

• A) the plans are for longer than two years.
• B) there is uncertainty about the profitability of each plan.
• C) the plans differ a lot in terms of investment required.
• D) the total profit approach would be misleading because it ignores costs.
• E) the plans involve very different strategies.

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